FLIPPING THE NARRATIVE
This iconic Armani Exchange campaign took the hyper-sexualized imagery of the era and flipped the narrative. Female empowered, signaling a bold new direction for the brand. Featuring Alessandra Ambrosio and Michael Brager.
DRAWING ATTENTION
When everyone else used photography, Bluefly.com champions illustration and sets the brand apart across digital, ecommerce, print, outdoor, and packaging.
FINDING OPPORTUNITY IN THE EDIT
BTS outtakes mixed to a popular dance track make everyone smile in this Armani Exchange video, featuring Barbara Palvin and Alex Cunha.
NEW MEDIA
Snapple becomes the first beverage brand to advertise on fresh fruit in supermarkets across North America.
UGC, WAY AHEAD OF ITS TIME
Fans create and share their own A|X fashion show on phone or tablet, in celebration of the brand’s 20th anniversary.
STRATEGIC PROVOCATION
Same sex couples ignite awareness of Armani Exchange’s Valentine’s gift offering online and in-store. Featuring Irina Shayk, Marlon Teixera, Tamiris Freitas, and Clint Mauro.
MARINA ABRAMOVIĆ / SHOW OF FORCE FILMS
Lenticular promotional materials for award winning documentary film.
BRINGING THE EMOTION OF RETAIL TO ECOMMERCE
In this early age of ecommerce, over 80% of Bluefly shoppers received orders at their office. This bag-in-box program linked the online experience to the offline, added convenience, and amplified brand exposure.
THE WINDOW EVERYONE TALKED ABOUT
This charity store window for Armani Exchange garnered seismic global press coverage with window installations comprised of hundreds of condoms to promote safe sex for the Valentine's Holiday.
SOMETIMES, LESS SERIOUS IS MORE EFFECTIVE
The Armani Exchange underwear launch was as big as…well…
Clint Mauro photographed by Tom Munro, on-the-street interview story by Paper Magazine.
